/
20
+
Years of Experience
/
504
+
Projects Completed
/
318
+
Colour Palettes Created
/
20
+
Years of Experience
/
504
+
Projects completed
/
318
+
Colour palettes created
Celebrating 20+ years, Haft2 offers a full spectrum of digital design and branding services.
Celebrating 20+ years, Haft2 offers a full spectrum of digital design and branding services.
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About us
(01)
What we do every day is more than business—it’s bringing purpose to life.
Haft2 is a Toronto‑based brand and design agency founded in 2004. For more than 20 years we’ve partnered with purpose‑driven organizations to make the world better through colour and design. Our mission—to harness the transformative power of colour and design—guides everything we do.
We blend strategic narrative, brand design, colour strategy and digital experience to help organizations connect with audiences. By investing deeply in our clients’ missions and building lasting relationships, we turn complexity into simple, beautiful stories. Whether we’re crafting brand positioning, forecasting colour trends, designing visual identities or creating mobile‑first websites, we deliver work that resonates across cultures and channels.
What we do every day is more than business—it’s bringing purpose to life.
Selected Work.
(02)
A curated selection of projects that reflect our commitment to purposeful design.
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Our Services
(03)
Strategy
1
Haft2 combines strategic narrative, brand design and colour expertise to craft brand strategies that bridge mission and external communications. We help organizations articulate their positioning, and personality.
Logo Design
Visual Identity Systems
Brand Guidelines
Typography & Color Systems
Naming & Tone of Voice
Brand Strategy
Digital
2
We translate strategy into seamless digital experiences—mobile first websites, social media campaigns and digital storytelling—that reach wider audiences, engage supporters and build brand awareness.
Web Design
App & Interface Design
UX/UI Design
Design Systems
Responsive Design
Brand
3
Brand excellence sits at the core of everything we do. We cultivate brands that resonate deeply and endure, from name to visual identity and applications to the standards that ensure consistency.
Creative Direction
Campaign Design
Visual Storytelling
Motion & Animation Guidance
Colour
4
Unlike generalist branding firms, Haft2 builds every project around a rigorous colour strategy. We draw on colour research to evoke the right emotions, tailor colours for different cultural contexts and use trend driven colour forecasting to keep our clients’ palettes relevant.
Brand Positioning
Market Research
Design Audits
Experience Strategy
Creative Consulting
Strategy
Haft2 combines strategic narrative, brand design and colour expertise to craft brand strategies that bridge mission and external communications. We help organizations articulate their positioning, and personality.
Logo Design
Visual Identity Systems
Brand Guidelines
Typography & Color Systems
Naming & Tone of Voice
Brand Strategy
Digital
We translate strategy into seamless digital experiences—mobile first websites, social media campaigns and digital storytelling—that reach wider audiences, engage supporters and build brand awareness.
Web Design
App & Interface Design
UX/UI Design
Design Systems
Responsive Design
Brand
Brand excellence sits at the core of everything we do. We cultivate brands that resonate deeply and endure, from name to visual identity and applications to the standards that ensure consistency.
Creative Direction
Campaign Design
Visual Storytelling
Motion & Animation Guidance
Colour
Unlike generalist branding firms, Haft2 builds every project around a rigorous colour strategy. We draw on colour research to evoke the right emotions, tailor colours for different cultural contexts and use trend driven colour forecasting to keep our clients’ palettes relevant.
Brand Positioning
Market Research
Design Audits
Experience Strategy
Creative Consulting
Strategy
Haft2 combines strategic narrative, brand design and colour expertise to craft brand strategies that bridge mission and external communications. We help organizations articulate their positioning, and personality.
Logo Design
Visual Identity Systems
Brand Guidelines
Typography & Color Systems
Naming & Tone of Voice
Brand Strategy
Digital
We translate strategy into seamless digital experiences—mobile first websites, social media campaigns and digital storytelling—that reach wider audiences, engage supporters and build brand awareness.
Web Design
App & Interface Design
UX/UI Design
Design Systems
Responsive Design
Brand
Brand excellence sits at the core of everything we do. We cultivate brands that resonate deeply and endure, from name to visual identity and applications to the standards that ensure consistency.
Creative Direction
Campaign Design
Visual Storytelling
Motion & Animation Guidance
Colour
Unlike generalist branding firms, Haft2 builds every project around a rigorous colour strategy. We draw on colour research to evoke the right emotions, tailor colours for different cultural contexts and use trend driven colour forecasting to keep our clients’ palettes relevant.
Brand Positioning
Market Research
Design Audits
Experience Strategy
Creative Consulting
/
Our Approach
Design with clarity. Built with purpose.
Every project begins with understanding. We take the time to listen, question, and uncover what truly matters. From there, we design with focus and intent, removing anything that doesn’t serve the goal.
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Testimonials
(04)
Success stories from our clients.
“After working with Haft2 for over a decade, I can confidently say they are unmatched in their strategic thinking and creative approach. Their ability to pivot when needed, without ever compromising quality, speaks volumes about their experience, adaptability, and insight. Every project reflects a standard of excellence that sets them apart.”
Toni Tiemens
Senior Director, Corporate History and Board Communications
Mastercard Foundation
“Their creative and strategic input has been instrumental to the year-over-year success of the World Ovarian Cancer Day campaign and, in parallel to building a strong overall brand for the organization. Haft2 understands the complexities and nuances of campaigns that must genuinely resonate with a global audience.”
Clara Mackay
Former CEO
World Ovarian Cancer Coalition
"From our first meeting, it was clear that you understood who we are and what we were trying to build. You listened, you guided, you challenged us when we needed it. You helped shape a brand that truly reflects our identity, our communities, and our future. We are grateful for your partnership and the care you put into every detail."
Gary Williams
Director, Communications, Strategic Initiatives and Facilities
Grand Erie Public Health
“We have had great feedback on the branding. People are mainly encountering it in our space with the new signage, or on our staff clothing, but we hear things like ‘happy’ and ‘comfortable’, which aligns with where we wanted to land.”
Corey Norman
Executive Director
Launch Kawartha
“What a stellar team we had!!! Thank you Haft2—what a huge effort—your commitment and very hard work never faltered. Brilliant all round!!!!”
Doreen Balabanoff
OCAD University Professor Emerita, Adjunct Professor Past President
Colour Research Society of Canada
“Thank you again – we have had a great experience working with you and we landed where we did based on your excellent work. We’re grateful!”
Kat Blondi, CHRL
Executive Director, Culture and Organizational Effectiveness HR
Sinai Health Foundation
“After working with Haft2 for over a decade, I can confidently say they are unmatched in their strategic thinking and creative approach. Their ability to pivot when needed, without ever compromising quality, speaks volumes about their experience, adaptability, and insight. Every project reflects a standard of excellence that sets them apart.”
Toni Tiemens
Senior Director, Corporate History and Board Communications
Mastercard Foundation
“Their creative and strategic input has been instrumental to the year-over-year success of the World Ovarian Cancer Day campaign and, in parallel to building a strong overall brand for the organization. Haft2 understands the complexities and nuances of campaigns that must genuinely resonate with a global audience.”
Clara Mackay
Former CEO
World Ovarian Cancer Coalition
"From our first meeting, it was clear that you understood who we are and what we were trying to build. You listened, you guided, you challenged us when we needed it. You helped shape a brand that truly reflects our identity, our communities, and our future. We are grateful for your partnership and the care you put into every detail."
Gary Williams
Director, Communications, Strategic Initiatives and Facilities
Grand Erie Public Health
“We have had great feedback on the branding. People are mainly encountering it in our space with the new signage, or on our staff clothing, but we hear things like ‘happy’ and ‘comfortable’, which aligns with where we wanted to land.”
Corey Norman
Executive Director
Launch Kawartha
“What a stellar team we had!!! Thank you Haft2—what a huge effort—your commitment and very hard work never faltered. Brilliant all round!!!!”
Doreen Balabanoff
OCAD University Professor Emerita, Adjunct Professor Past President
Colour Research Society of Canada
“Thank you again – we have had a great experience working with you and we landed where we did based on your excellent work. We’re grateful!”
Kat Blondi, CHRL
Executive Director, Culture and Organizational Effectiveness HR
Sinai Health Foundation
“After working with Haft2 for over a decade, I can confidently say they are unmatched in their strategic thinking and creative approach. Their ability to pivot when needed, without ever compromising quality, speaks volumes about their experience, adaptability, and insight. Every project reflects a standard of excellence that sets them apart.”
Toni Tiemens
Senior Director, Corporate History and Board Communications
Mastercard Foundation
“Their creative and strategic input has been instrumental to the year-over-year success of the World Ovarian Cancer Day campaign and, in parallel to building a strong overall brand for the organization. Haft2 understands the complexities and nuances of campaigns that must genuinely resonate with a global audience.”
Clara Mackay
Former CEO
World Ovarian Cancer Coalition
"From our first meeting, it was clear that you understood who we are and what we were trying to build. You listened, you guided, you challenged us when we needed it. You helped shape a brand that truly reflects our identity, our communities, and our future. We are grateful for your partnership and the care you put into every detail."
Gary Williams
Director, Communications, Strategic Initiatives and Facilities
Grand Erie Public Health
“We have had great feedback on the branding. People are mainly encountering it in our space with the new signage, or on our staff clothing, but we hear things like ‘happy’ and ‘comfortable’, which aligns with where we wanted to land.”
Corey Norman
Executive Director
Launch Kawartha
“What a stellar team we had!!! Thank you Haft2—what a huge effort—your commitment and very hard work never faltered. Brilliant all round!!!!”
Doreen Balabanoff
OCAD University Professor Emerita, Adjunct Professor Past President
Colour Research Society of Canada
“Thank you again – we have had a great experience working with you and we landed where we did based on your excellent work. We’re grateful!”
Kat Blondi, CHRL
Executive Director, Culture and Organizational Effectiveness HR
Sinai Health Foundation
“After working with Haft2 for over a decade, I can confidently say they are unmatched in their strategic thinking and creative approach. Their ability to pivot when needed, without ever compromising quality, speaks volumes about their experience, adaptability, and insight. Every project reflects a standard of excellence that sets them apart.”
Toni Tiemens
Senior Director, Corporate History and Board Communications
Mastercard Foundation
“Their creative and strategic input has been instrumental to the year-over-year success of the World Ovarian Cancer Day campaign and, in parallel to building a strong overall brand for the organization. Haft2 understands the complexities and nuances of campaigns that must genuinely resonate with a global audience.”
Clara Mackay
Former CEO
World Ovarian Cancer Coalition
"From our first meeting, it was clear that you understood who we are and what we were trying to build. You listened, you guided, you challenged us when we needed it. You helped shape a brand that truly reflects our identity, our communities, and our future. We are grateful for your partnership and the care you put into every detail."
Gary Williams
Director, Communications, Strategic Initiatives and Facilities
Grand Erie Public Health
“We have had great feedback on the branding. People are mainly encountering it in our space with the new signage, or on our staff clothing, but we hear things like ‘happy’ and ‘comfortable’, which aligns with where we wanted to land.”
Corey Norman
Executive Director
Launch Kawartha
“What a stellar team we had!!! Thank you Haft2—what a huge effort—your commitment and very hard work never faltered. Brilliant all round!!!!”
Doreen Balabanoff
OCAD University Professor Emerita, Adjunct Professor Past President
Colour Research Society of Canada
“Thank you again – we have had a great experience working with you and we landed where we did based on your excellent work. We’re grateful!”
Kat Blondi, CHRL
Executive Director, Culture and Organizational Effectiveness HR
Sinai Health Foundation
“After working with Haft2 for over a decade, I can confidently say they are unmatched in their strategic thinking and creative approach. Their ability to pivot when needed, without ever compromising quality, speaks volumes about their experience, adaptability, and insight. Every project reflects a standard of excellence that sets them apart.”
Toni Tiemens
Senior Director, Corporate History and Board Communications
Mastercard Foundation
“Their creative and strategic input has been instrumental to the year-over-year success of the World Ovarian Cancer Day campaign and, in parallel to building a strong overall brand for the organization. Haft2 understands the complexities and nuances of campaigns that must genuinely resonate with a global audience.”
Clara Mackay
Former CEO
World Ovarian Cancer Coalition
"From our first meeting, it was clear that you understood who we are and what we were trying to build. You listened, you guided, you challenged us when we needed it. You helped shape a brand that truly reflects our identity, our communities, and our future. We are grateful for your partnership and the care you put into every detail."
Gary Williams
Director, Communications, Strategic Initiatives and Facilities
Grand Erie Public Health
“We have had great feedback on the branding. People are mainly encountering it in our space with the new signage, or on our staff clothing, but we hear things like ‘happy’ and ‘comfortable’, which aligns with where we wanted to land.”
Corey Norman
Executive Director
Launch Kawartha
“What a stellar team we had!!! Thank you Haft2—what a huge effort—your commitment and very hard work never faltered. Brilliant all round!!!!”
Doreen Balabanoff
OCAD University Professor Emerita, Adjunct Professor Past President
Colour Research Society of Canada
“Thank you again – we have had a great experience working with you and we landed where we did based on your excellent work. We’re grateful!”
Kat Blondi, CHRL
Executive Director, Culture and Organizational Effectiveness HR
Sinai Health Foundation
“After working with Haft2 for over a decade, I can confidently say they are unmatched in their strategic thinking and creative approach. Their ability to pivot when needed, without ever compromising quality, speaks volumes about their experience, adaptability, and insight. Every project reflects a standard of excellence that sets them apart.”
Toni Tiemens
Senior Director, Corporate History and Board Communications
Mastercard Foundation
“Their creative and strategic input has been instrumental to the year-over-year success of the World Ovarian Cancer Day campaign and, in parallel to building a strong overall brand for the organization. Haft2 understands the complexities and nuances of campaigns that must genuinely resonate with a global audience.”
Clara Mackay
Former CEO
World Ovarian Cancer Coalition
"From our first meeting, it was clear that you understood who we are and what we were trying to build. You listened, you guided, you challenged us when we needed it. You helped shape a brand that truly reflects our identity, our communities, and our future. We are grateful for your partnership and the care you put into every detail."
Gary Williams
Director, Communications, Strategic Initiatives and Facilities
Grand Erie Public Health
“We have had great feedback on the branding. People are mainly encountering it in our space with the new signage, or on our staff clothing, but we hear things like ‘happy’ and ‘comfortable’, which aligns with where we wanted to land.”
Corey Norman
Executive Director
Launch Kawartha
“What a stellar team we had!!! Thank you Haft2—what a huge effort—your commitment and very hard work never faltered. Brilliant all round!!!!”
Doreen Balabanoff
OCAD University Professor Emerita, Adjunct Professor Past President
Colour Research Society of Canada
“Thank you again – we have had a great experience working with you and we landed where we did based on your excellent work. We’re grateful!”
Kat Blondi, CHRL
Executive Director, Culture and Organizational Effectiveness HR
Sinai Health Foundation
“After working with Haft2 for over a decade, I can confidently say they are unmatched in their strategic thinking and creative approach. Their ability to pivot when needed, without ever compromising quality, speaks volumes about their experience, adaptability, and insight. Every project reflects a standard of excellence that sets them apart.”
Toni Tiemens
Senior Director, Corporate History and Board Communications
Mastercard Foundation
“Their creative and strategic input has been instrumental to the year-over-year success of the World Ovarian Cancer Day campaign and, in parallel to building a strong overall brand for the organization. Haft2 understands the complexities and nuances of campaigns that must genuinely resonate with a global audience.”
Clara Mackay
Former CEO
World Ovarian Cancer Coalition
"From our first meeting, it was clear that you understood who we are and what we were trying to build. You listened, you guided, you challenged us when we needed it. You helped shape a brand that truly reflects our identity, our communities, and our future. We are grateful for your partnership and the care you put into every detail."
Gary Williams
Director, Communications, Strategic Initiatives and Facilities
Grand Erie Public Health
“We have had great feedback on the branding. People are mainly encountering it in our space with the new signage, or on our staff clothing, but we hear things like ‘happy’ and ‘comfortable’, which aligns with where we wanted to land.”
Corey Norman
Executive Director
Launch Kawartha
“What a stellar team we had!!! Thank you Haft2—what a huge effort—your commitment and very hard work never faltered. Brilliant all round!!!!”
Doreen Balabanoff
OCAD University Professor Emerita, Adjunct Professor Past President
Colour Research Society of Canada
“Thank you again – we have had a great experience working with you and we landed where we did based on your excellent work. We’re grateful!”
Kat Blondi, CHRL
Executive Director, Culture and Organizational Effectiveness HR
Sinai Health Foundation
“After working with Haft2 for over a decade, I can confidently say they are unmatched in their strategic thinking and creative approach. Their ability to pivot when needed, without ever compromising quality, speaks volumes about their experience, adaptability, and insight. Every project reflects a standard of excellence that sets them apart.”
Toni Tiemens
Senior Director, Corporate History and Board Communications
Mastercard Foundation
“Their creative and strategic input has been instrumental to the year-over-year success of the World Ovarian Cancer Day campaign and, in parallel to building a strong overall brand for the organization. Haft2 understands the complexities and nuances of campaigns that must genuinely resonate with a global audience.”
Clara Mackay
Former CEO
World Ovarian Cancer Coalition
"From our first meeting, it was clear that you understood who we are and what we were trying to build. You listened, you guided, you challenged us when we needed it. You helped shape a brand that truly reflects our identity, our communities, and our future. We are grateful for your partnership and the care you put into every detail."
Gary Williams
Director, Communications, Strategic Initiatives and Facilities
Grand Erie Public Health
“We have had great feedback on the branding. People are mainly encountering it in our space with the new signage, or on our staff clothing, but we hear things like ‘happy’ and ‘comfortable’, which aligns with where we wanted to land.”
Corey Norman
Executive Director
Launch Kawartha
“What a stellar team we had!!! Thank you Haft2—what a huge effort—your commitment and very hard work never faltered. Brilliant all round!!!!”
Doreen Balabanoff
OCAD University Professor Emerita, Adjunct Professor Past President
Colour Research Society of Canada
“Thank you again – we have had a great experience working with you and we landed where we did based on your excellent work. We’re grateful!”
Kat Blondi, CHRL
Executive Director, Culture and Organizational Effectiveness HR
Sinai Health Foundation
“After working with Haft2 for over a decade, I can confidently say they are unmatched in their strategic thinking and creative approach. Their ability to pivot when needed, without ever compromising quality, speaks volumes about their experience, adaptability, and insight. Every project reflects a standard of excellence that sets them apart.”
Toni Tiemens
Senior Director, Corporate History and Board Communications
Mastercard Foundation
“Their creative and strategic input has been instrumental to the year-over-year success of the World Ovarian Cancer Day campaign and, in parallel to building a strong overall brand for the organization. Haft2 understands the complexities and nuances of campaigns that must genuinely resonate with a global audience.”
Clara Mackay
Former CEO
World Ovarian Cancer Coalition
"From our first meeting, it was clear that you understood who we are and what we were trying to build. You listened, you guided, you challenged us when we needed it. You helped shape a brand that truly reflects our identity, our communities, and our future. We are grateful for your partnership and the care you put into every detail."
Gary Williams
Director, Communications, Strategic Initiatives and Facilities
Grand Erie Public Health
“We have had great feedback on the branding. People are mainly encountering it in our space with the new signage, or on our staff clothing, but we hear things like ‘happy’ and ‘comfortable’, which aligns with where we wanted to land.”
Corey Norman
Executive Director
Launch Kawartha
“What a stellar team we had!!! Thank you Haft2—what a huge effort—your commitment and very hard work never faltered. Brilliant all round!!!!”
Doreen Balabanoff
OCAD University Professor Emerita, Adjunct Professor Past President
Colour Research Society of Canada
“Thank you again – we have had a great experience working with you and we landed where we did based on your excellent work. We’re grateful!”
Kat Blondi, CHRL
Executive Director, Culture and Organizational Effectiveness HR
Sinai Health Foundation
“After working with Haft2 for over a decade, I can confidently say they are unmatched in their strategic thinking and creative approach. Their ability to pivot when needed, without ever compromising quality, speaks volumes about their experience, adaptability, and insight. Every project reflects a standard of excellence that sets them apart.”
Toni Tiemens
Senior Director, Corporate History and Board Communications
Mastercard Foundation
“Their creative and strategic input has been instrumental to the year-over-year success of the World Ovarian Cancer Day campaign and, in parallel to building a strong overall brand for the organization. Haft2 understands the complexities and nuances of campaigns that must genuinely resonate with a global audience.”
Clara Mackay
Former CEO
World Ovarian Cancer Coalition
"From our first meeting, it was clear that you understood who we are and what we were trying to build. You listened, you guided, you challenged us when we needed it. You helped shape a brand that truly reflects our identity, our communities, and our future. We are grateful for your partnership and the care you put into every detail."
Gary Williams
Director, Communications, Strategic Initiatives and Facilities
Grand Erie Public Health
“We have had great feedback on the branding. People are mainly encountering it in our space with the new signage, or on our staff clothing, but we hear things like ‘happy’ and ‘comfortable’, which aligns with where we wanted to land.”
Corey Norman
Executive Director
Launch Kawartha
“What a stellar team we had!!! Thank you Haft2—what a huge effort—your commitment and very hard work never faltered. Brilliant all round!!!!”
Doreen Balabanoff
OCAD University Professor Emerita, Adjunct Professor Past President
Colour Research Society of Canada
“Thank you again – we have had a great experience working with you and we landed where we did based on your excellent work. We’re grateful!”
Kat Blondi, CHRL
Executive Director, Culture and Organizational Effectiveness HR
Sinai Health Foundation
“After working with Haft2 for over a decade, I can confidently say they are unmatched in their strategic thinking and creative approach. Their ability to pivot when needed, without ever compromising quality, speaks volumes about their experience, adaptability, and insight. Every project reflects a standard of excellence that sets them apart.”
Toni Tiemens
Senior Director, Corporate History and Board Communications
Mastercard Foundation
“Their creative and strategic input has been instrumental to the year-over-year success of the World Ovarian Cancer Day campaign and, in parallel to building a strong overall brand for the organization. Haft2 understands the complexities and nuances of campaigns that must genuinely resonate with a global audience.”
Clara Mackay
Former CEO
World Ovarian Cancer Coalition
"From our first meeting, it was clear that you understood who we are and what we were trying to build. You listened, you guided, you challenged us when we needed it. You helped shape a brand that truly reflects our identity, our communities, and our future. We are grateful for your partnership and the care you put into every detail."
Gary Williams
Director, Communications, Strategic Initiatives and Facilities
Grand Erie Public Health
“We have had great feedback on the branding. People are mainly encountering it in our space with the new signage, or on our staff clothing, but we hear things like ‘happy’ and ‘comfortable’, which aligns with where we wanted to land.”
Corey Norman
Executive Director
Launch Kawartha
“What a stellar team we had!!! Thank you Haft2—what a huge effort—your commitment and very hard work never faltered. Brilliant all round!!!!”
Doreen Balabanoff
OCAD University Professor Emerita, Adjunct Professor Past President
Colour Research Society of Canada
“Thank you again – we have had a great experience working with you and we landed where we did based on your excellent work. We’re grateful!”
Kat Blondi, CHRL
Executive Director, Culture and Organizational Effectiveness HR
Sinai Health Foundation
“After working with Haft2 for over a decade, I can confidently say they are unmatched in their strategic thinking and creative approach. Their ability to pivot when needed, without ever compromising quality, speaks volumes about their experience, adaptability, and insight. Every project reflects a standard of excellence that sets them apart.”
Toni Tiemens
Senior Director, Corporate History and Board Communications
Mastercard Foundation
“Their creative and strategic input has been instrumental to the year-over-year success of the World Ovarian Cancer Day campaign and, in parallel to building a strong overall brand for the organization. Haft2 understands the complexities and nuances of campaigns that must genuinely resonate with a global audience.”
Clara Mackay
Former CEO
World Ovarian Cancer Coalition
"From our first meeting, it was clear that you understood who we are and what we were trying to build. You listened, you guided, you challenged us when we needed it. You helped shape a brand that truly reflects our identity, our communities, and our future. We are grateful for your partnership and the care you put into every detail."
Gary Williams
Director, Communications, Strategic Initiatives and Facilities
Grand Erie Public Health
“We have had great feedback on the branding. People are mainly encountering it in our space with the new signage, or on our staff clothing, but we hear things like ‘happy’ and ‘comfortable’, which aligns with where we wanted to land.”
Corey Norman
Executive Director
Launch Kawartha
“What a stellar team we had!!! Thank you Haft2—what a huge effort—your commitment and very hard work never faltered. Brilliant all round!!!!”
Doreen Balabanoff
OCAD University Professor Emerita, Adjunct Professor Past President
Colour Research Society of Canada
“Thank you again – we have had a great experience working with you and we landed where we did based on your excellent work. We’re grateful!”
Kat Blondi, CHRL
Executive Director, Culture and Organizational Effectiveness HR
Sinai Health Foundation
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