The MasterCard Foundation – SoFI 2015

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Image by Haft2
Image by Haft2

The MasterCard Foundation is currently holding it’s second annual Symposium on Financial Inclusion and Haft2 had the pleasure of working on the design materials for the event. Held in Cape Town, South Africa, the symposium “promotes the idea that banks and other financial service providers in developing countries should focus on the needs and expectations of people living in poverty.” (The MasterCard Foundation, 2015)

The main theme of this year’s symposium is around “clients at the centre” as the foundation has seen great strides of improvement in financial inclusion in the recent past with some of the world’s leading financial practitioners and experts on financing. “The World Bank’s Global Findex report told us that the number of people in the world without access to any form of financial services had fallen by 20 percent in the past three years, to two billion. That is still a large number of poor people looking to benefit from the financial products and services that people in wealthier countries take for granted, but it shows that efforts to advance financial inclusion are paying off.” (The MasterCard Foundation, 2015)

Image by Haft2
Image by Haft2

Haft2 worked with MCF to design an environment for the conference, which inspires and motivates the 325 expected guests to get involved and help make a difference in financial inclusion in developing countries. The team designed pieces from the conference program book and name tags, to large banners and digital displays. The hero image used throughout the design pieces features a woman who evokes empowerment in a beautiful, painting-like landscape which was the cornerstone of the entire symposium.

Image by Haft2
Image by MCF
Image by Haft2
Image by Haft2

Haft2 is proud to have been a part of the second annual SoFI and encourage everyone to learn more about The MasterCard Foundation’s great work in the financial sector. You can learn more at www.mastercardfdnsymposium.org  “Along with those who are in Cape Town, you’ll discover some innovative approaches that are changing the lives of people living in poverty for the better, and in turn moving the needle on financial inclusion.” (The MasterCard Foundation, 2015)