Haft2Know | July 2019

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Social Media in a new way

Haft2Know Lunch and Learn is a weekly session where we share content, discuss trends, colour, inspiration, design, advertising, and more. Each session highlights a different subject. In this session, we focused on brands using social media in a new way.

McDonald’s is a great example of using social media in a very innovative way particularly Snapchat. Social media is solely used for connecting with people, but McDonald’s took it to a new level by allowing individuals to apply for a job through Snapchat.

Check out this article to learn more.

McDonald’s will be the first brand in Canada to launch ‘Snapplications,’ a one-day virtual hiring event that will allow millions of job seekers to instantly apply for a career at McDonald’s restaurants through the Snapchat app. (CNW Group/McDonald’s Canada)