Haft2Know | Brands as a Subtlety

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This week’s Haft2Know Lunch and Learn revolved around the subject of Brands as a Subtlety.

A company knows they’ve made it when they don’t need to prompt people anymore to make them think of their brand. Someone seeing a soccer game thinks of Adidas, or hears a pop can open and thinks of Coca-Cola.

(View more here)

Many brands are now working on creating ways to make their own products and brand assets a part of the visual vocabulary of the world, from making yellow stripes into McDonald’s French fries to making colonial architecture a sign of DirectTV satellite television, a well made plan can create a new, outside-the-box brand moment to the consumer.

Learn more here about Direct TV’s campaign.