Love & Basketball & Advertising

Heading into the tail-end of the NBA playoff season we’re starting to see new and amplified marketing to not only create hype around the final 4 competing teams, but also to extend the performance and personalities of some of the top players and the brands they endorse. Toronto is experiencing a high this year with View full post


New Instagram Logo Sparks…Creativity

Just a few weeks ago Instagram made a big change to their brand which shook the world. If you haven’t updated your phone recently, Instagram redesigned their logo to a much more modern logo. The new logo dons a simple and flat design look, which Facebook reported, “stays true to true to the camera and View full post


Toronto’s New YouTube Creator Space

Unless you’ve been living under a rock, you’ve spent more than a few hours scrolling through the depths of YouTube. Maybe tutorials are your thing, or perhaps you prefer to enjoy the high production value mini-documentaries that the site offers. Whatever your passion, we’re sure you’ve explored it on YouTube. What you may not have View full post


Colour at Coachella

Whether you’re a gung-ho Coachella devotee or fall more on the cynical side of things, it’s undeniable that California music festival Coachella is a magnet for fashion dynamism. This year, we’ve been paying particularly close attention to the presence of colour at the festival – after all, nothing feels more California than summery hues! Here View full post