Haft2Know | Typography

For this week’s Haft2Know Lunch and Learn, we dived into the world of typography. Typography is a big subject in the design world and there are many artists to get inspiration from. Here are a few artists we looked to for inspiration: Martina Flor is an illustrator and lettering artist based in Berlin. Her custom View full post


Haft2Know | Brands as a Subtlety

This week’s Haft2Know Lunch and Learn revolved around the subject of Brands as a Subtlety. A company knows they’ve made it when they don’t need to prompt people anymore to make them think of their brand. Someone seeing a soccer game thinks of Adidas, or hears a pop can open and thinks of Coca-Cola. (View View full post


Haft2Know | Variable Type

Haft2Know Lunch and Learn is a weekly session where we share content, discuss trends, colour, inspiration, design, advertising, and more. One of the topics highlighted in our Haft2Know sessions is variable type. This has been seen in a variety of work from different brands (ie. McDonalds, Yop). Variable type typically features bright colours, hard cuts View full post


Haft2Know | July 2019

Social Media in a new way Haft2Know Lunch and Learn is a weekly session where we share content, discuss trends, colour, inspiration, design, advertising, and more. Each session highlights a different subject. In this session, we focused on brands using social media in a new way. McDonald’s is a great example of using social media View full post