Armstrong Ceiling Solutions

CHALLENGE
To get more customers exposed to their state-of-the-art ceiling products, Armstrong’s U.S. sales team took their presentation on the road in a tractor trailer showroom. After 15 months and tens of thousands of miles, the truck needed to be updated and refreshed, both inside and out.

SOLUTION
Haft2 designed exterior graphics for the truck, incorporating the innovative design and style of Armstrong’s ceilings. Next, we provided graphic design and specifications for each of the interior components for the Armstrong designers to populate.

RESULTS
The newly designed mobile showroom will be back on the road in spring 2017.


The use of bold solid colours and pattern can enhance photography and communicate brand attributes and positioning. Especially striking when applied to a 30-ft truck.