Armstrong Ceiling Solutions

CHALLENGE
Armstrong, headquartered in Lancaster, PA, has been a client of Hatt2 since 2002. This year one of our assignments was to create a sophisticated and dynamic look to launch and promote  a new line of high-end ceiling products to builders of luxury residences throughout America.

SOLUTION
Working hand-in-hand with Armstrong’s team of product designers, Haft2 leveraged the beauty of the ceiling designs and created a 35 page brochure that romanced the architectural products. The accompanying copy spoke to the wide variety of materials available and an infographic system designating product attributes such as fire resistance, acoustics and sustainability.

RESULTS
Armstrong’s designers and sales force were delighted to be equipped for the important launch into this new category. The communication piece reflected the sophistication of their new products and proved to be an effective sales tool.


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