For the second year in a row, Haft2 was charged with reimagining the TSO Christmas campaign and promoting ticket sales for Handel’s Messiah. Coming off a record-breaking 2015, the challenge was to refresh the campaign and match or exceed ticket sales from the previous year.
When The MasterCard Foundation (MCF) took on their first Symposium on Financial Inclusion in Africa, they were eager to improve the conference experience to reflect the thought leadership for which the Foundation is known. Haft2 was asked to head up their transformation.
As the world’s leading manufacturer of floor, ceiling and wall systems, Armstrong World Industries needed one global brand positioning to stay competitive and relevant in all markets. Haft2 was called upon to ensure that the positioning unified their product, yet allowed for region-specific adaptation.