May 8th is World Ovarian Cancer Day, a day where the world is encouraged to come together to raise awareness about ovarian cancer. Haft2 was proud to again be a part of the 5th annual digital campaign geared towards educating and empowering the world to get involved with the global movement.
Beauty Gives Back engaged Haft2 to do a thorough brand refresh. During the Discovery Phase of our process, it was confirmed that the name Beauty Gives Back was confusing and little known. Look Good Feel Better, on the other hand, was well established and meaningful.
Through a grant from the Federal Government, Right to Play (RTP) delivers a program to over 200 schools across Canada in which students learn about global citizenship and social justice. The school children are taught how the power of play can help transform the lives of kids in disadvantaged communities.