Following a successful 2015/16 season, the TSO approached Haft2 to support the launch of its fall concerts, which historically “make or break” their fiscal performance for the year. Competition was high among local entertainment venues, and it was imperative that the TSO stood out in the crowd.
As the world’s leading manufacturer of floor, ceiling and wall systems, Armstrong World Industries needed one global brand positioning to stay competitive and relevant in all markets. Haft2 was called upon to ensure that the positioning unified their product, yet allowed for region-specific adaptation.
When The MasterCard Foundation (MCF) took on their first Symposium on Financial Inclusion in Africa, they were eager to improve the conference experience to reflect the thought leadership for which the Foundation is known. Haft2 was asked to head up their transformation.