Every June, Right To Play (RTP) encouraged schools across Canada to participate in a day of play where children learn about leadership through educational games and activities. The day had been loosely tied to optional fundraising, but in 2017, the mandate was to formalize the fundraising component and increase revenue from schools by 10–20%.
The Canadian Cosmetic, Toiletry and Fragrance Association was in need of a totally new brand identity. Their name was long, with outdated terminology. Their logo did not reflect the beauty and personal care category that they represented.
May 8th is World Ovarian Cancer Day, a day where the world is encouraged to come together to raise awareness about ovarian cancer. Haft2 was proud to again be a part of the 5th annual digital campaign geared towards educating and empowering the world to get involved with the global movement.